You may have found the most up-to-date help relating to banners.
When you're after top advice about banners, it will be hard extracting the best information from unprofessional banners suggestions or guidance so it is wise to recognize how to moderate the information you are offered.
Advantage Trade Show Displays - Banner Stands
Procure exhibition banner stands for trade show and exhibit displays and booths, designed to exhibit trade show graphics in a variety of ways.
Here's several guidelines that we think you should use when you're seeking information about banners. It is important to remember that the advice we offer is only applicable to internet advice about banners. We do not give you any direction or assistance when you are also conducting research in books or magazines.
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An excellent piece of advice to follow when you are presented with information and suggestions on a banners web page would be to confirm the sites ownership. Doing this could reveal the owners banners credentials The easiest way to work out who is at the back of the banners website is to look on the 'about' page or 'contact' page.
All highly regarded sites providing information about banners, will always have contact information which will provide you with the owner's details. The info should make known some specifications about the website owner's expertise. This permits you to make an informed assessment about the vendor's insight and appreciation, to give recommendations about banners.
About the author:
hugh campbell is the webmaster for http://www.advertising-banners-1st.info
Thursday, September 27, 2007
Learn the Secret of Low Cost Advertising
As a ezine publisher I have discovered several methods to target "The Horse Industry" market. Through trial and error this is what I have come up with. It worked for me and I know it will work for you too!
Ezines or newsletters are simply- electronic newsletters delivered by email. Chances are you've subscribed to a ton of them yourself. They're quick info blasts usually containing articles or some other relevant information pertaining to the subject of the email. For instance, if you're interested in homeopathic remedies you might subscribe yourself to a Homeopathic ezine or a free newsletter offered by one of the thousands of Homeopathic sites online.
Ezines purpose is? For the reader, it gives them information relevant to their interests. In our case that would be The Horse Industry. For the company, it builds an opt-in base of potential customers who are interested in what they have to say.
Ezines or newsletters are a great way to get the word out about your interests, business or products which you want to share or sell with others.. Why are they so great? Because they went out of their ownway to subscribe themselves to a particular ezine. They actually eagerly await each issue. Now imagine what they could mean if they saw your message or advertisement.
So here's what I did...and you can do it too!
First I compiled a list of ways I could advertise in a particular ezine. Methods such as:
- Placing a classified or sponsorship ad in a newsletter:
I discovered many ways to advertise (Free in some cases) or very inexpensively in others using text ads in relevant ezines.
This was the perfect way to reach my targeted audience and test my ads to see how good each one pulled in potential customers, without spending a fortune.
- Promoting using solo advertisements
This, by far, has to be the best paid advertising I have ever done. I found that a lot of my targeted customers were subscribed to ezines that would allow me to run a full-page sponsorship advertisement introducing my own products. My response was phenomenal. I could get as many as 700 or more unique or targeted visitors and at least 15-20 orders a visit with some of the bigger lists. If I sold a $40 product and the ad cost me $100, I made at least $400 each time. What's more, once I used the ad and got such a tremendous response I knew the ad was a winner and I could use it over and over.
- Ad swaps:
This is a great way to advertise if you are on a tight budget and these days, who isn't. I simply wrote to several ezine publishers and requested an ad swap, my ad for their ad. My response was tremendous and it was a great way to get my ads out to a targeted audience! Who wouldn’t want free advertising with
their targeted audience! This way I could reach allot
more potential targeted customers and it is totally FREE advertising.
About the author:
Michele Anderson
Owner/editor
http://www.statuehorse.com
http://www.posterhorse.com
http://www.equineblaze.com
Ezines or newsletters are simply- electronic newsletters delivered by email. Chances are you've subscribed to a ton of them yourself. They're quick info blasts usually containing articles or some other relevant information pertaining to the subject of the email. For instance, if you're interested in homeopathic remedies you might subscribe yourself to a Homeopathic ezine or a free newsletter offered by one of the thousands of Homeopathic sites online.
Ezines purpose is? For the reader, it gives them information relevant to their interests. In our case that would be The Horse Industry. For the company, it builds an opt-in base of potential customers who are interested in what they have to say.
Ezines or newsletters are a great way to get the word out about your interests, business or products which you want to share or sell with others.. Why are they so great? Because they went out of their ownway to subscribe themselves to a particular ezine. They actually eagerly await each issue. Now imagine what they could mean if they saw your message or advertisement.
So here's what I did...and you can do it too!
First I compiled a list of ways I could advertise in a particular ezine. Methods such as:
- Placing a classified or sponsorship ad in a newsletter:
I discovered many ways to advertise (Free in some cases) or very inexpensively in others using text ads in relevant ezines.
This was the perfect way to reach my targeted audience and test my ads to see how good each one pulled in potential customers, without spending a fortune.
- Promoting using solo advertisements
This, by far, has to be the best paid advertising I have ever done. I found that a lot of my targeted customers were subscribed to ezines that would allow me to run a full-page sponsorship advertisement introducing my own products. My response was phenomenal. I could get as many as 700 or more unique or targeted visitors and at least 15-20 orders a visit with some of the bigger lists. If I sold a $40 product and the ad cost me $100, I made at least $400 each time. What's more, once I used the ad and got such a tremendous response I knew the ad was a winner and I could use it over and over.
- Ad swaps:
This is a great way to advertise if you are on a tight budget and these days, who isn't. I simply wrote to several ezine publishers and requested an ad swap, my ad for their ad. My response was tremendous and it was a great way to get my ads out to a targeted audience! Who wouldn’t want free advertising with
their targeted audience! This way I could reach allot
more potential targeted customers and it is totally FREE advertising.
About the author:
Michele Anderson
Owner/editor
http://www.statuehorse.com
http://www.posterhorse.com
http://www.equineblaze.com
Integrating Advertising into Your Web Design
If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads.
1. Ratio of ads to content
How many ads should you place on your website? There is an optimum ratio of ads to content. If your website has too high a proportion of advertising relative to content, the traffic on your website will suffer and you will lose money. If your website has too low a portion of advertising relative to content, the sales on your website will suffer and you will lose money.
What is the optimum ratio of ads to content? I can't point to any studies, but I feel the optimum ratio is somewhere around 20 to 25 percent ads relative to content. Go much above that ratio and, despite more ads, the revenue from your site goes down. But, there are ways to exceed that ratio and still make more money.
Ads as a service
Advertisements can provide useful information, as well as content. In that case, the ads become content. Here's an example. Rather than post ads that pay you the highest commission, post ads that provide the best value to the visitors to your website. These are ads where the value is so good you might respond to the ad yourself. This type of ad is more of a service than an advertisement.
Another example is ads for gifts around the holidays. People expect and are not turned off by an increase in ads around the holidays. Finding gifts for everyone on your list is difficult work, and people appreciate gift ideas. Again, this type of ad is more of a service than an advertisement.
You can safely exceed the normal ratio of ads to content if you hide the ads in the content. An example of this is product "reviews". For example, computer magazines are almost 100 percent advertising posing as product reviews.
2. Repetition of ads and ad management
I have seen websites that display the exact same banner on every page. If I didn't respond to the banner on the first page, what makes them think I will repond to it on the second, third ... hundredth page?
Displaying the same banner on every page of your website is annoying to your website's visitors, and a money losing propostion for you. Keep your ads fresh. Ads are boring enough without repeating the same ad over and over. Display a variety of ads, and use an ad management system. An example of an ad management system is a banner rotator.
3. Ad type relative to response rate
I have heard claims that text ads receive the highest reponse. I'm sure these results are not related to whether the ad is text or graphics, but more likely related to the fact that text ads are usually placed in the more responsive areas of a webpage. All thing being equal, a graphic ad will always get better response than a text ad.
A graphic ad will get higher response than a text ad, and an animated graphic ad will get higher response than a static graphic ad. But animation can be taken to an extreme. Some types of animation are annoying and not only does the ad get a low response, but it also causes visitors to click away from your website.
Examples of annoying animated ads are banners that flash or jiggle or do something else that distracts the visitor so they can't read the webpage content. Those visitors that don't click away will scroll the webpage so this type of ad goes off screen while they try to read the webpage.
A secret few advertising designers know is that the graphic that will get the most attention is a picture of a human face. People are genetically predisposed to look at a human face in their view area. Try it yourself while you're browsing the web. If a webpage has a human face on it, that's the first thing you will look at.
Where to position ads on your webpage
To discuss where to place ads on a webpage, we need to divide a page into five sections as listed below.
- Header
- Footer
- Left Margin
- Right Margin
- Center column
Note: There is a sixth area of the webpage which is the popup window. There are many forms of popup windows; pop-over, pop-under, delayed, and exit. The polite way to use popup windows is the self-closing popup window. Because of popup window blockers, popup windows are much less effective today, and, from my own experience, when I tried using popup windows, the page views on my website dropped by 50 percent.
The most common position to place advertising banners is in the header section of a webpage. Web users have programmed themselves to ignore banners in this position. The response rate of banners in the header section of webpages has dropped to something like .0001 percent. The Internet Advertising Bureau (IAB) has tried to overcome this problem by defining giant (what I call "battleship size") banners. I don't know of any studies that show this works.
Using banners in the head section of your webpage is a waste of processor time, but most webpages still use them. Making a sale this way is a long shot. Banners in the footer section of a webpage are even less responsive.
Actually Web users have programmed themselves to ignore all advertising on the web. However, from my own experience, you can get some response from ads in the left and right margins of a webpage. Most websites are designed with the menu in the left margin and possibly ads in the right margin. This means if the user has a low resolution display, depending upon the width of the webpage, the advertising may be off the screen.
Place your menu in the right margin and use the left margin for advertising. This places the user with a low resolution display in the positon of having to scroll to view the menu. Too bad. They should get a bigger display. Website revenue comes first.
The most responsive position to put your ads is in the center column of the webpage along with the content. As visitors are reading the article on the webpage, they come upon the ad. It's unavoidable.
If you imagine the center column of your webpage divided into three parts; top, middle, and bottom, the most responsive position for your ad will be right in the middle. As the visitors are reading the article on the webpage, they are forced to look at the ad as they continue to the lower part of the article. This might be a little annoying to the reader, but let's hope your content is worth that slight annoyance.
I would recommend placing your ad at the bottom of the center column. As visitors read the article on the webpage, they end up looking at your ad. This is almost as effective as placing the ad in the middle of the column, and a lot less annoying to the reader.
As you can see, how you integrate advertising into your webpages has a major impact on your ability to produce revenue from your website. Poor ad integration will cause visitors to click away. Proper integration can make your website highly profitable. But, ad positon is not the only determining factor, don't forget the ratio of ads to content, ad management, and ad type relative to response rate.
Copyright(C) 2004 Bucaro TecHelp.
Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.
Stephen Bucaro
To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com.
Indirect Advertising
I am reasonably sure that anyone reading this article is
familiar with all the free online advertising resources such
as the all too familiar Sp-m, Classifieds, FFA pages,
Banners, Text Ads, Traffic Exchanges, Newsletters,Guaranteed
Visitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups,
Other 'In-Your-Face' Ads, and the list goes on and on.
The question I would like you to consider is, when you see
this kind of stuff yourself what is your 'Frame of Mind'?
My guess is you know what's coming and your shields go up.
You pull up your waders and trudge on through, oblivious to
the thousands of messages ricochetting off your armor just
so you can collect a few more hits for your own website or
offer. With Millions of would be online marketers doing this
hour after hour and day after day, is it any wonder that the
Internet slows down to a crawl and even stops at times?
So what if you could put your message on hold for a time
when your prospects finished their 'Direct Advertising'
chores. They have returned to their curious wanderings
online, a time when they are now open to checking things
out. Instead of shoving your material in their face, they
come looking for you to see what you are doing. Maybe even
ask a few questions. Kind of like stopping off for a cold
one with the gang after work.
The online equivalent to this scene is being played out
today and every day and you can participate for free. It is
called 'Social Networking' or even more appropriately for
us, 'Business Networking' and is easily found with your
favorite search engine.
Since this can hardly be considered blatant advertising (at
least not directly) I will say the one I am most familiar
with and use myself, is the Ryze Business Network. With a
free account they allow you to create a 'Home Page' where
you can display whatever you want other members to see. I
suggest you tell about yourself instead of wasting it on
more advertising. Those that visit know that they are on a
Business Network and know you are here because you have
something for sale.
Now, think about what 'Frame of Mind' you would be in if you
dropped by a potential friends page to sign their guestbook,
looked over their 'Home Page' and decided to click a few
links trying to gain more insight into their personality.
You might even be considering an alliance or joint venture
with them. Can you see the difference?
You are no longer perceived as a 'Salesman' but a 'Fellow
Businessperson' instead. Chamber of Commerce 'Mixers' have
been an example of this approach for years and been very
successful. Now you can accomplish nearly the same thing for
your home business from your computer.
If this all sounds complicated and too hard to understand
how it could possibly work, I would suggest getting a free
account and give it a try. There is free 'Interactive' on
the job training available through sub-networks that fit
every imaginable interest, where you can ask questions and
read the answers from your peers.
There are facilities to search out those you have a common
connection with and they have already given you permission
to subtilty contact them by virtue of being a member.
Blatant advertising is prohibited so you will not be
bombarded with junk ads. It's more like receiving an
invitation that you can read privately and decide if you
want to attend.
So now it is all up to you. Continue contributing to the
degradation of Internet bandwidth with huge numbers of
attempts required (many not even reaching the target) to get
a single response, or try something new.
familiar with all the free online advertising resources such
as the all too familiar Sp-m, Classifieds, FFA pages,
Banners, Text Ads, Traffic Exchanges, Newsletters,Guaranteed
Visitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups,
Other 'In-Your-Face' Ads, and the list goes on and on.
The question I would like you to consider is, when you see
this kind of stuff yourself what is your 'Frame of Mind'?
My guess is you know what's coming and your shields go up.
You pull up your waders and trudge on through, oblivious to
the thousands of messages ricochetting off your armor just
so you can collect a few more hits for your own website or
offer. With Millions of would be online marketers doing this
hour after hour and day after day, is it any wonder that the
Internet slows down to a crawl and even stops at times?
So what if you could put your message on hold for a time
when your prospects finished their 'Direct Advertising'
chores. They have returned to their curious wanderings
online, a time when they are now open to checking things
out. Instead of shoving your material in their face, they
come looking for you to see what you are doing. Maybe even
ask a few questions. Kind of like stopping off for a cold
one with the gang after work.
The online equivalent to this scene is being played out
today and every day and you can participate for free. It is
called 'Social Networking' or even more appropriately for
us, 'Business Networking' and is easily found with your
favorite search engine.
Since this can hardly be considered blatant advertising (at
least not directly) I will say the one I am most familiar
with and use myself, is the Ryze Business Network. With a
free account they allow you to create a 'Home Page' where
you can display whatever you want other members to see. I
suggest you tell about yourself instead of wasting it on
more advertising. Those that visit know that they are on a
Business Network and know you are here because you have
something for sale.
Now, think about what 'Frame of Mind' you would be in if you
dropped by a potential friends page to sign their guestbook,
looked over their 'Home Page' and decided to click a few
links trying to gain more insight into their personality.
You might even be considering an alliance or joint venture
with them. Can you see the difference?
You are no longer perceived as a 'Salesman' but a 'Fellow
Businessperson' instead. Chamber of Commerce 'Mixers' have
been an example of this approach for years and been very
successful. Now you can accomplish nearly the same thing for
your home business from your computer.
If this all sounds complicated and too hard to understand
how it could possibly work, I would suggest getting a free
account and give it a try. There is free 'Interactive' on
the job training available through sub-networks that fit
every imaginable interest, where you can ask questions and
read the answers from your peers.
There are facilities to search out those you have a common
connection with and they have already given you permission
to subtilty contact them by virtue of being a member.
Blatant advertising is prohibited so you will not be
bombarded with junk ads. It's more like receiving an
invitation that you can read privately and decide if you
want to attend.
So now it is all up to you. Continue contributing to the
degradation of Internet bandwidth with huge numbers of
attempts required (many not even reaching the target) to get
a single response, or try something new.
About the Author
Warren Contreras is just another online marketer that puts
his pants on one leg at a time just like you. Learn more
about him at http://lead-network.ryze.com/
Advertising Revenue
Advertising revenue and Google Adsense go hand-in-hand.
The Internet has regained a lot of credibility since its fall from grace at the end of the 90’s.
This means more businesses are spending more money to get customers via the Internet. And it’s possible for you to cash in on those millions of dollars.
Google has an advertising program, involving four parties:
1.Google
2.Customers paying for the ads – through the Adwords program
3.Visitors clicking on the ads – on search engine results pages and websites
4.Website owners running the ads on their websites – through the Adsense program. These are the people making money from ad revenue.
For an example, look no further than the page you are on at the moment. Notice down the right hand side of the page and also in the top left of this article there are groups of ‘Ads by Google’ (if can’t see them its because either you are not in the US or not reading this article on my website).
Google has developed technology that automatically senses what the theme of the page is and then displays ads that are suited to the theme. This way the visitor will see advertisements likely to be of interest.
The Adwords customer (the advertiser trying to sell a product or service etc using these ads) is billed every time a visitor clicks. The amount depends on the cost of the ad, which is basically determined by advertising demand.
Revenue from that billing is split between Google and the owner of the website where the visitor clicked. If the ad costs the advertiser 50 cents per click, Google gets 25 cents and the website owner running the ads gets 25 cents.
If you were to click one of the Adsense ads you see on this page I’d get 50%.
Google Adsense is not the only program you can use to place ads on your site. Companies like Searchfeed offer similar programs but Adsense is where the money is.
There are a few key elements to successfully earning revenue from Google Adsense:
•Create website pages to rank well in the search engines. No visitors =no clicks=no revenue
•Strategically position your Adsense ads to attract the most clicks.
•Target keywords that have a high click price, thereby earning more per click.
•Make sure the words you target have enough searches per month to be worth the effort of creating a webpage.
•Make your site a valuable resource so visitors return.
Some more advanced strategies include:
•Create a valuable newsletter that visitors want to receive. Publish each issue on a webpage with Adsense and notify subscribers by mail with a link to the page (this method also minimizes risk of your email being filtered).
•Target less competitive keywords for your search engine rankings but direct the traffic (legitimately) to pages with more competitive keywords because the Adsense ads will pay more per click.
•When choosing Adsense ad design (you can choose color and format) avoid designs that are obviously ads. The less they look like ads the better.
I recently read a book about Adsense, written by a guy called Joel Comm, that has increased my revenue by 34%. I’ve heard from many other marketers with similar stories.
Through testing and tracking he was able to increase his earnings from $30 per day to $500 per day. His Adsense revenue for January 2005 was $17,463.75!!
Impressed?
Joel has compiled his tips and strategies for making money with Adsense into a book called ‘Adsense Secrets’(http://www.oo7workfromhome.com/recommended/adsense-secrets.htm). A highly recommended read if you are interested in this form of money making.
Next time we will be taking a closer look at building an eBay business. Ebay has created more work at home businesses than anything else in human history, I’ll show you how to get a piece of the action.
Until next time, remember persistence pays off – BIG TIME.
Your Friend
Murray Hughes
007 Work From Home
http://www.007workfromhome.com/google-adsense.htm
The Internet has regained a lot of credibility since its fall from grace at the end of the 90’s.
This means more businesses are spending more money to get customers via the Internet. And it’s possible for you to cash in on those millions of dollars.
Google has an advertising program, involving four parties:
1.Google
2.Customers paying for the ads – through the Adwords program
3.Visitors clicking on the ads – on search engine results pages and websites
4.Website owners running the ads on their websites – through the Adsense program. These are the people making money from ad revenue.
For an example, look no further than the page you are on at the moment. Notice down the right hand side of the page and also in the top left of this article there are groups of ‘Ads by Google’ (if can’t see them its because either you are not in the US or not reading this article on my website).
Google has developed technology that automatically senses what the theme of the page is and then displays ads that are suited to the theme. This way the visitor will see advertisements likely to be of interest.
The Adwords customer (the advertiser trying to sell a product or service etc using these ads) is billed every time a visitor clicks. The amount depends on the cost of the ad, which is basically determined by advertising demand.
Revenue from that billing is split between Google and the owner of the website where the visitor clicked. If the ad costs the advertiser 50 cents per click, Google gets 25 cents and the website owner running the ads gets 25 cents.
If you were to click one of the Adsense ads you see on this page I’d get 50%.
Google Adsense is not the only program you can use to place ads on your site. Companies like Searchfeed offer similar programs but Adsense is where the money is.
There are a few key elements to successfully earning revenue from Google Adsense:
•Create website pages to rank well in the search engines. No visitors =no clicks=no revenue
•Strategically position your Adsense ads to attract the most clicks.
•Target keywords that have a high click price, thereby earning more per click.
•Make sure the words you target have enough searches per month to be worth the effort of creating a webpage.
•Make your site a valuable resource so visitors return.
Some more advanced strategies include:
•Create a valuable newsletter that visitors want to receive. Publish each issue on a webpage with Adsense and notify subscribers by mail with a link to the page (this method also minimizes risk of your email being filtered).
•Target less competitive keywords for your search engine rankings but direct the traffic (legitimately) to pages with more competitive keywords because the Adsense ads will pay more per click.
•When choosing Adsense ad design (you can choose color and format) avoid designs that are obviously ads. The less they look like ads the better.
I recently read a book about Adsense, written by a guy called Joel Comm, that has increased my revenue by 34%. I’ve heard from many other marketers with similar stories.
Through testing and tracking he was able to increase his earnings from $30 per day to $500 per day. His Adsense revenue for January 2005 was $17,463.75!!
Impressed?
Joel has compiled his tips and strategies for making money with Adsense into a book called ‘Adsense Secrets’(http://www.oo7workfromhome.com/recommended/adsense-secrets.htm). A highly recommended read if you are interested in this form of money making.
Next time we will be taking a closer look at building an eBay business. Ebay has created more work at home businesses than anything else in human history, I’ll show you how to get a piece of the action.
Until next time, remember persistence pays off – BIG TIME.
Your Friend
Murray Hughes
007 Work From Home
http://www.007workfromhome.com/google-adsense.htm
Advertising Business Opportunity Reaches New Levels
by: Randy Wilson
An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of Internet, you have potential to start your own advertising business on the Internet. There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes. MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines. Multi level marketing has been around for years and not likely to go away anytime soon. Focus needs to be clear however on what the drive is for the company. If your focus is only on recruiting people to recruit more people, then your product sales are going to suffer. When your product sales suffer, your business as a whole suffers and then no one wants to be a part of the industry. Keep your focus when dealing with MLM with your advertising business opportunity. Ezines are another emerging way to get a product or service out to the public. Ezines, or electronic magazines, are usually specialized to a certain areas of interest. This is very much like conventional magazines. However, advertising in ezines is low-cost and even occasionally free. Another advertising business opportunity that is wide open. Ezines in themselves will need advertising to get their word out. A perfectly written ezine does no one any good if no one knows that it is out there to be seen. Finding an audience for your ezine may be easier than you think. Make sure when going into ezines that you know your material and that the writing is concise and accurate. SEO, or search engine optimization, is a proven method of advertising on the Internet and a field, which is very much in demand at this time. SEO is a system of writing web content that uses specific key words and phrases that will pull the page up when that keyword or phrase is typed into any of the search engines. Knowing how to effectively use keywords to get a site recognized is critical for small businesses on the web. When you open a search engine such as 'Yahoo!' or 'Google', and type in the phrase Internet advertising, you will get a list of results. Those results are formulated by the words Internet and advertising. Sites that have those two words incorporated consistently throughout the site will come up on the list. These lists are in order by the most hit on sites at the top of this list. Of course, that is where you want your advertising business opportunity clients to be. Educating your self on these concepts and a few more will allow you to start marketing your Internet advertising business. Becoming an Internet business advertising consultant to companies who are looking to expand their presence on the web is a first step in building your reputation and presence in this field. You must have a well-written profile centered on your Internet advertising experience and an up to date resume'. Businesses today are being inundated with new, and sometimes bogus, advertising opportunities and you need to stand out above all those other offers. Keep your presence, online and in the field, professional at all times and make sure you can deliver what you promise. With those things in mind, you should be successful. © Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy is owner of Profitable Home Businesses. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.
The Future of Advertising
by: Jon Wuebben
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of advertising, it's important to look at how the two interact and change together over time.Without a doubt, the Internet has revolutionized the industry. It has taken the world - and the advertising world by storm. And it has only just begun to make an impact. The Internet has become a global medium with massive potential. Forty years ago, television was considered new media. Fifteen years ago, it was cable. Today, people spend increasing amounts of time online at the expense of other media. The first evidence of this audience migration appeared in 1998 in a Forrester Research report.The researchers asked PC users which activities they were giving up to spend more time on their computers. 75% of the respondents said they gave up television.Interactive. That is the real key behind the power of the Internet in advertising. The Internet is really the only medium where we see true interactivity. In addition:• It means greater viewer involvement.• It means users can access services according to their interests and their tastes.• They can request and receive specialized product information, make an instant purchase, all the while saving time and expense.• The effectiveness of Web advertising appears to relate to the fact that surfing the web is an actively engaging experience, similar to reading magazines.Consumers also have the choice to "opt-in" to receiving additional information on a particular product or service. In Seth Godin's groundbreaking book, Permission Marketing, he said, "By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness- and greatly improve the chances of making a sale."All the Rage: Pay Per Click and Natural Search Using SEOIt's no secret what has taken over the business world, in industry after industry. Pay Per Click and Natural Search Using Search Engine Optimization (SEO). Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973.
Pay per click advertising on search engines allows you to choose keywords you would like your site to appear under when a potential customer engages in a search. You decide how much you are willing to pay each time a person clicks on the search results. But it can be competitive – and expensive if you are trying to use keywords that are very popular.
Natural Search or Organic Search is the non-biased, non-paid results that come up when you do a search. This can be influenced heavily by what's called "Search Engine Optimization" – the complex and time consuming practice of ensuring that your website is doing all the right things in order to rank high for certain search terms. In this arena, smaller companies can out maneuver large corporations, so there's a lot of excitement generated because of this.
Essentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years. If you can get on that coveted first page organically, well then, more power to you!
Web Sites, Banner Ads, etc..The other forms of on-line advertising vehicles are of course, web sites, banner advertising placed on others sites, newsletters, ezines, and email. They are used in many different combinations, for different purposes at different times. But most savvy companies are using all of them. The value of banner ads has been hotly debated for a number of years. Opponents argue that the click-through rates have gone down so much, that banner ads are nothing but wasted money. But research clearly shows that banners are very effective in building brand awareness. On-line users may not click on a banner, but if they see it enough times, the company's name is drilled into their head. When its time to shop, that product or service is first in their mind. Simply being exposed to the brand as one surf's the web is enough to make a big impression.The impact of banners on brand awareness was tested for the first time in fall 1996 by Millward Brown International. Three brands were tested including a men's apparel brand, a telecommunications brand and a technology company. The findings were significant and conclusive for each brand. Awareness was significantly greater among the banner-exposed (test) group than the non-exposed (control) group. Specifically, exposure to the ad banners alone increased brand awareness from 12% to 200% in a banner-exposed group.The study also compared the impact of the banner ads in this test to television and magazine norms from prior Millward Brown studies. The findings were remarkable: Single exposure to a Web banner generated greater awareness than a single exposure to a television or print ad. Rather, the effectiveness of Web advertising seems to stem from the fact that Web usage is an actively engaging exercise.Newsletters and EzinesMost smart marketers out there have either a newsletter or ezine nowadays. These types of customer communication and advertising tools will only continue to grow in use and importance. It goes back to the whole "what's in it for me?" issue. The customer wants to be part of the process. They want to learn something. Or keep themselves updated on the latest news. Most of all, they want to get something out of the relationship. They want to do more than buy something, they want to improve their lives in some small way – and they want you to help them do that.Email AdvertisingEmail is another of the big three Internet advertising mediums. Companies like Got Marketing, OptinBig.com, and N5R are providing new and exciting email marketing solutions for thousands of progressive firms. Their results are impressive. Consider response rates that average 10 to 20 times those of traditional direct mail. Or campaign Network marketing referral rates as high as 40%. The bottom line is that programs they put together have produced millions of leads for clients. And it's surprisingly affordable. This means that almost anyone can now utilize this advertising medium. But it has to be done smartly, because you don't want your emails to end up in spam filters. That is one inherent problem with email advertising, especially in the past two years.N5R in particular is now one of the leading direct marketing agencies in North America. They develop innovative one-to-one marketing campaigns that drive a measurable, positive ROI on behalf of their clients by driving acquisition and conversion to trial and purchase for their clients. They have developed award-winning strategies in five major industry sectors. These include Internet Marketing and Online Contests/Promotions, Permission Based Email Marketing, Text Messaging, Success Based Email.In Internet Marketing and Online Contests/Promotions, marketers can gather and compile behavior and preference data from prospects and customers and use this information to send targeted and relevant information. Developing ongoing programs of one-to-one communication is cost effective and measurable. Contests are the quickest and most effective way to gather this data and build relationships with customers. It's very possible to build a permission-based database of over 50,000 prospects in only 6 weeks, increase web site traffic by 900%, improved online sales revenue by 1,000%, and achieve $40 million in sales from leads generated by an online promotion.With Permission Based Email Marketing, loyal clients are just an e-mail away. Where traditional marketing campaigns fail, e-mail can shine through. E-mail marketing allows companies to speak one-to-one with their audience in a respectful, intelligent and creative way. It is extremely cost-effective, provides the foundation for future marketing initiatives, and delivers measurable results.Text Messaging or SMS (Short Message Service) is a technology that allows people to send and receive short (up to 160 characters) written messages on cellular phones. It is already hugely popular in Europe and Asia and is growing rapidly in North America. SMS marketing offers the following benefits:One-to-one communication with your target group, anywhere, anytime reach, low campaign cost, and very measurable data. Imagine if your mobile phone received an email message, "You're only a block from a Starbuck's; stop in for a 20% discount on your latte." The data is available and marketers are starting to tap into these resources.Success Based Email is free email deployment where companies only pay for results. This "pay-per-click" approach is based on the premise that companies will only pay for each email that receives a "click-through" from the recipient. Not only does the new approach enhance the value of marketing dollars spent on such campaigns, the move will likely trim total dollars spent.For example if 100,000 emails are sent, 70% are opened and 15% of the recipients actually click on a link in the email then clients will only be charged for the 15,000 people that clicked on the link, not for the other 85,000 that didn't. The return on investment (ROI) or cost savings inherent in this new approach will be very appealing to permission-based marketers. The bottom line is that marketers will now pay for real, measurable results.The Next StepCompared with other media, the Web is still limited in its bandwidth offerings. But it's getting better every day. With the continued improvement of bandwidth development, we will soon be positioned well to create full-featured multimedia advertising on the Internet. Once a majority of consumers have DSL capability and the computer power to access it, there will be some incredible things happening. Sites like tvtonic.com are already offering some very compelling visual and audio imagery in the form of movie trailers and music videos.Market researchers, futurists and industry experts predict that interactivity through multiple technologies and devices will change how consumers interact with marketers. Interactive advertising will soon be everywhere. So, in effect, it could be considered the age of mass customization in advertising. Advertisers will have the tools to narrow their targets and address Web ads to individuals and not to a demographic or psychographic group. Why market a commercial to 1 million people, most of who aren't in the target audience, when the same ad could be shown to 10,000 people who are very interested in the product or service? Most of those will even give their name and address.Interactivity will also be a part of television. Interactive TV will be the norm in the near future, and this too is another exciting opportunity. There will be total integration between TV channels and advertisers web sites. While we are watching TV, we will be able to interact with what we are seeing, ordering hamburgers from the McDonalds down the street or communicating with the local car dealer that we are interested in buying a car. Clicking on products we see in TV shows and ordering them will be easy. Your TV will keep track of what you are watching. Your TV will even know what kind of car you own because you'll tell for the free oil change you're offered in exchange. The oil change will be compliments of DirecTV, and it is only good at Jiffy Lube, which has paid to be the official oil-change provider for DirecTV." That's the way it will work.Service Initiative AdvertisingAnother major trend is what I call "Service Initiative Advertising". Let's face it; consumers are tired of advertising as usual. Many people say they hate commercials. The success of Tivo and satellite radio can attest to this. They want more from their advertising. And who could blame them? People are inundated with advertising today- every where they go. Service Initiative Advertising takes the whole process one step further. Essentially how it works is that it requires advertising to offer some value to the consumer.
For example: Kraft Foods creates a website that offers busy mothers a source for quick recipes for the family evening meal. The idea isn't to push Kraft products, but to promote Kraft as a brand that offers a service to customers. There have been companies who positioned their entire marketing strategy on this tenant. Now, it will become a key part of advertising for almost everyone. The consumer wants to know you care.It's important to realize that advertising mediums of the past will still be here. But, they may look a little different in the future. Direct mail will always be around as long as people like to receive mail. And despite external challenges, the U.S. Postal service will still be around. TV and radio will be here too.But the future is here. And advertising will never be the same.One thing that is certain is that it will continue to be as exciting and dynamic as it has been in the past. But now, the consumer is a part of the process.
Copyright © 2005 Jon Wuebben
About Jon: Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He has provided copy for a number of organizations including Ford Motor Company, Kia Motors America, Harmon Kardon, JBL, Infinity, Advertising Agencies, small and medium sized businesses and pro bono for a variety of non-profit groups.
Successful Print Advertising Designs
by: Lala C. Ballatan
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.
Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.
Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:
Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.
Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.
People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.
You must know now how your readers read, so that you could strategically place your content and not be left unread.
Typography is an important key to effective communication.
In your print ads’ headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads’ words must be of a distinctive shape.
Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:
Logo
Color
Typography
Margins and borders
Layout
Spacing
Photographs and captions
You must also be consistent in your page lay out and other design elements like contrast, balance, etc.
On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement – the main attraction and the necessary information for your prospective clients.
For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there’s a world of difference between a great idea and a good idea. -30-
About The Author
Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.
Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.
Advertising Cost Reduced to Zero !!
by: Martin Cargill
At the bottom of this article you will find my "sig file". I attach it to every article that I write. As you can see it bears my name, web-site address and e-mail address.
This is not done out of vanity, or a desire to see my name in print. It is done because it costs me nothing. When I submit my article to an Ezine or other publication, I do so on the condition that the article be re-printed in its' entirety.
This means that the company that re-prints my article sends it to their subscriber base, at no cost to me, and even better that the publication considers my work to be authorative.
What do you know, I'm an "expert", at least to the entire subscriber list of the Ezine in question. If I were not an "expert", the publisher would not re-print my article !!
Every time I see one of my articles re-printed, I see an immediate increase in my own subscriber base, as people who did not previously know me check out my web-site, and click through on one or more of the banners there.
The result is a Marketers' dream come true. Potential buyers at absolutely no cost to me.
I write the articles in question for my own use in my "Independence Day Ezine", so I would have to expend the time and effort anyway, and the fact that I can use them as an active part of my Marketing Campaign is a huge bonus.
I recommend most strenuously that you start to write articles if you have not already done so, and make sure to attach your own "sig file".
This valuable piece of free advertising should be attached to every piece of e-mail that you send out, as well as each article.
I can see you sitting there reading this and saying to yourself, "it's all right for him to say write an article, but I don't know how. I've never tried."
It's easy, once you know how.
First open a new file in whatever word pro- cessing system you normally use. There, a nice blank page. All you have to do now is fill it up.
You need a subject for your article. "Marvellous", you say,"I all ready knew that but what can I write about?"
Examine your life carefully and make a list of all your experiences to this point. Here is just part of mine:
I was born and bred in the North of England Started in the Direct Mail business selling collectibles to Soccer fans.
Served in the Manchester City Police Force
Emigrated to Canada
My first real job was driving a City bus in Vancouver
I sold Life Insurance
I ran a tele-marketing centre
I am married
I have two children, one boy and one girl.
I have had my own retail business (Electronics)
I lost the business when I was diagnosed with Cancer.
I underwent Cobalt radiation treatment for 6 months.
After I recovered I was a Business Management Consultant.
Until I had a heart attack, while shoveling snow (stupid !!)
The cardiologist forbids me to work as I could suffer another attack, if I am under too much stress.
I started my own on-line business in Internet Marketing.
I had to do something to retain my sanity.
That's a partial list, it tells you nothing of my hobbies, areas of expertise, likes or dislikes, as I wanted to keep the list short enough that I didn't lose your interest.
Choose one of the items on your list, type it on the blank screen, and then just sit and type out whatever comes into your head.
Keep going until you can't think of anything else to type. Don't correct your spelling errors or punctuation. Don't second guess yourself and re-write anything. It doesn't matter whether all this typing is making sense or not.
When you're finished, save the file and take a break.
Re-open the file and proof-read what you've just written. Check the spelling carefully, and smooth out any awkward passages. Correct the punctuation and spacing where needed.
Congratulations, you've finished your first article.
Do you think I could write an interesting article about sailing across the North Atlantic, from Liverpool to Montreal, via Quebec City, in the mid 1960's ?? Or the three day train ride across Canada from Montreal to Vancouver, on the West Coast ?? Or any of the other facts on my list ??
Could I find someone who was willing to re-print such an article ??
There are tens of thousands of Ezines on the Web, covering every area of human experience. They all have one thing in common. They are looking for, no desperately seeking, quality content for their publications.
When your article is finished to your satis- faction, search the Web for 10 Ezines that cover the same area of interest as your article.
E-mail the editor of each one and inquire if they accept unsolicited articles for re-print. No matter which ten you choose at least five will reply encouraging you to submit your article.
You'll never be at a loss for a subject again. As proof please reflect on the fact that I have just finished an article on how to write an article.
It took me thirty minutes.
Until next time
Martin Cargill
Martin Cargill has his website at www.millionsbynet.com and gives a FREE mini-course at mini-course@getresponse.com This and his newsletter " Independence Day Ezine " are available FREE on an opt-in basis only.
After over 40 years in Direct Marketing, I am trying to come to terms with that "new-fangled" internet. It's a steep learning curve, but I'm getting there. I can offer you the chance to learn from my experience (and mistakes), and the best of the web guest articles and web resources.
Advertising Approach For The First-time Webmaster
by: Royan Shaw
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :
1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.
For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.
If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.
One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.
2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.
Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.
Word of mouth is still the best way to promote a new business. Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...
You may consider placing classified ads in the local newspapers.
Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!
FACT : You have to make it local before you go global.
Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :
Publisher/advertisers programs
Banner exchanges
Exit ads
Pay-Per-Click
Link Exchanges
Search engine blasting
FFa, classified ad posting
Rotator pages
_JavaScript based pop-ups etc
10.Express submit to search engines
11.Search Engine Optimisation
12.Adwords by Google
13. Others
Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.
The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.
Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.
What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach. Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.
Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.
Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.
What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.
Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.
R. Urien Shaw
Webmarketing Financial
http://www.royanopia.co.uk/
R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.
Advertising – The Key to Success
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.
One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.
In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.
Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site. My links page, for example, can be found at http://www.iscaweb.com/Links.html
Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.
Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.
When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.
You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.
We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.
About The Author
Julie Martin ©
Julie Martin is the publisher of “Iscawebs Internet Income eZine” a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the “Plug-In-Profit” system to GREAT effect!
Advertising – The Key to Success
You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.
One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.
In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.
Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site. My links page, for example, can be found at http://www.iscaweb.com/Links.html
Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio.
Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.
When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.
You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.
We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.
About The Author
Julie Martin ©
Julie Martin is the publisher of “Iscawebs Internet Income eZine” a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the “Plug-In-Profit” system to GREAT effect!
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